Arsenal could battle Chelsea after Josh Kroenke confirms £137m windfall on the line

London rivals and on the same number of Premier League points as it stands, Arsenal and Chelsea have a lot in common. And they could...

Nov 18, 2024 - 22:00
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Arsenal could battle Chelsea after Josh Kroenke confirms £137m windfall on the line

London rivals and on the same number of Premier League points as it stands, Arsenal and Chelsea have a lot in common. And they could be about to go head-to-head in a key financial battleground.

Members of the so-called ‘Big Six’, Arsenal and Chelsea are among the biggest revenue generators in world football, earning £465m and £512.5m respectively in the last financial year, 2022-23.

That is thanks in part to the Premier League’s world-beating TV deal, but also to their brands that the two clubs have cultivated over the decades.

Chart showing how much revenue Arsenal have made since 2012-13, according to their official accounts

With domestic TV money plateauing, more and more English clubs are looking to commercial and matchday income opportunities to yield greater revenue.

Again, Arsenal and Chelsea rank among the very best in the world across both metrics.

However, the competitiveness within the Big Six is such that clubs effectively have to run to stand still.

Graph showing Chelsea's revenue in recent years, with their projected turnover for 2023-24 factored in.

One of thing that every club is targeting is greater matchday revenues through stadium redevelopment.

Tottenham have soared commercially since moving into their new stadium, while the staggered revamp of Anfield is expected to see them break the £100m barrier in terms of matchday income this year.

Position Team Played MP Won W Drawn D Lost L For GF Against GA Diff GD Points Pts
1 LiverpoolLiverpool11 9 1 1 21 6 15 28
2 Man CityManchester City11 7 2 2 22 13 9 23
3 ChelseaChelsea11 5 4 2 21 13 8 19
4 ArsenalArsenal11 5 4 2 18 12 6 19
5 Nottm ForestNottingham Forest11 5 4 2 15 10 5 19
6 BrightonBrighton11 5 4 2 19 15 4 19
7 FulhamFulham11 5 3 3 16 13 3 18
8 NewcastleNewcastle11 5 3 3 13 11 2 18
9 Aston VillaAston Villa11 5 3 3 17 17 0 18
10 TottenhamTottenham11 5 1 5 23 13 10 16
11 BrentfordBrentford11 5 1 5 22 22 0 16
12 B’mouthBournemouth11 4 3 4 15 15 0 15
13 Man UtdManchester United11 4 3 4 12 12 0 15

Man City will soon have increased capacity beyond 61,000, while Man United will go one step further by either building a new stadium or redeveloping Old Trafford. Either way, they will likely reach 100,000.

Now, it appears that Chelsea and Arsenal are making their own plays in this department.

Arsenal and Chelsea to fight for Wembley Stadium occupancy?

In the summer, Arsenal co-chair Josh Kroenke confirmed that expanding the Emirates is on the cards.

While the 44-year-old, who is the son of Arsenal’s ultimate owner Stan Kroenke, stressed that discussions were at an early stage at the time, it seems like things are moving forward.

Football finance lecturer and industry insider Kieran Maguire told TBR Football at the time that redeveloping the stadium would cost Arsenal £500m and see capacity reach 80,000.

General view inside the stadium prior to the UEFA Champions League 2024/25 League Phase MD2 match between Arsenal FC and Paris Saint-Germain at Emi...
Photo by Alex Burstow/Arsenal FC via Getty Images

That now appears to have been substantiated, with Bloomberg reporting that the Gunners are indeed looking to add around 20,000 seats to their 60,000-seater stadium.

Also in that report is the claim that Arsenal could play their home matches at Wembley Stadium while construction is ongoing – but there is a catch.

A general view inside the stadium prior to the Premier League match between Chelsea FC and Crystal Palace FC at Stamford Bridge on September 01, 20...
Photo by Alex Pantling/Getty Images

Chelsea are also looking to either move stadiums or redevelop Stamford Bridge, and they will need a temporary base for home matches in either scenario.

Bloomberg suggest that could be problematic as Chelsea too are likely to have Wembley lined up as a interim venue.

Sharing the stadium would logistically be very difficult if not impossible.

£137m is tip of the iceberg: How much Arsenal can earn from Emirates Stadium expansion

A crude pro-rata calculation based on Arsenal’s matchday income in 2022-23 shows that Arsenal would earn at least £137m annually from an 80,000-capacity stadium.

In truth, their matchday income could be far higher.

As well as being able to charge more premium prices, the inevitable focus on hospitality and other commercial activities would see the final figure soar.

What’s more, the £137m figure was from a season in which Arsenal did not play Champions League football.

Under the new league-style format, at least four blockbuster European nights at the Emirates could easily yield £20m in matchday income.

Chart showing which Premier League teams earn the most in matchday income on an annual basis

There would also be commercial opportunities aplenty.

The North London club could, for example, renegotiate with Emirates for the naming rights for the stadium, with added interest and exposure increasing the leverage they hold.

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