Arsenal have green light for January signings after Stan Kroenke talks with Mikel Arteta - Kieran Maguire

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Dec 3, 2024 - 01:00
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Arsenal have green light for January signings after Stan Kroenke talks with Mikel Arteta - Kieran Maguire

In previous seasons, 2nd place in December would be seen as a roaring success for Arsenal. In that sense, Mikel Arteta is a victim of his own success ahead of the January transfer window.

After Saturday’s madcap 5-2 victory at West Ham, the Gunners are nine points behind Liverpool but have lost just twice. Their four draws meanwhile came against the four other sides in the top five.

Position Team Played MP Won W Drawn D Lost L For GF Against GA Diff GD Points Pts
1 LiverpoolLiverpool13 11 1 1 26 8 18 34
2 ArsenalArsenal13 7 4 2 26 14 12 25
3 ChelseaChelsea13 7 4 2 26 14 12 25
4 BrightonBrighton13 6 5 2 22 17 5 23
5 Man CityManchester City13 7 2 4 22 19 3 23

But Manchester City’s implosion in recent weeks means the prevailing feeling at the Emirates is one of a potential missed opportunity to end their 21-year wait for a Premier League title.

Arteta’s side can bemoan some abysmal luck on the officiating front, however. And the Spaniard will be telling his players – and himself – that the league leaders’ astonishing form can’t last forever.

Interestingly, both sides had relatively modest summers.

In terms of finance, Liverpool ended the summer with a small positive net spend, while Arsenal were only in the red by around £20m.

ClubDeals InDeals OutIncome (GBP)Expenditure (GBP)Net (GBP)
Manchester City79£112.66m£19.98m£92.68m
Wolverhampton Wanderers1913£89.89m£59.45m£30.44m
Everton FC910£66.84m£40.11m£26.73m
Crystal Palace1515£80.46m£62.08m£18.38m
Newcastle United1012£60.88m£54.49m£6.39m
Liverpool FC1212£37.55m£33.56m£4.0m
Nottingham Forest2127£69.27m£84.29m£-15.02m
Fulham FC1011£54.97m£73.15m£-18.18m
Brentford FC1113£59.53m£78.22m£-18.7m
Arsenal FC1013£66.95m£87.01m£-20.06m
Aston Villa1818£115.86m£140.78m£-24.93m
AFC Bournemouth1320£52.81m£83.39m£-30.59m
Chelsea FC3125£158.2m£190.56m£-32.36m
Leicester City1410£28.28m£68.75m£-40.47m
Southampton FC2713£33.23m£93.6m£-60.37m
Tottenham Hotspur1616£44.18m£118.93m£-74.75m
West Ham United1414£35.76m£115.38m£-79.62m
Manchester United1214£82.3m£171.39m£-89.09m
Ipswich Town1615£1.32m£101.07m£-99.75m
Brighton & Hove Albion2221£38.58m£184.73m£-146.15m
Figures taken from Transfermrkt – Exchange rate (€ – £) as of 02/12/24

For Arsenal in particular, this is a reversion to type. Stan Kroenke has always wanted the club he owns to be self-sufficient – i.e., only spend what they earn.

The last few years have been a departure from that model, with Arsenal’s spending on recruitment and retention outstripping their revenue.

Arsenal's revenue from 2012-13 to 2022-23

But with Arteta’s side likely to be – at the very least – outsiders in the title race at the turn of the new year, could Kroenke put his hand in his pocket again in January?

TBR Football spoke to Liverpool University football finance lecturer and industry insider Kieran Maguire to assess how things are shaping up at the Emirates.

Stan and Josh Kroenke will sanction more investment, says finance expert

After the international break in November, Arteta revealed that he had held his annual set of talks with Stan Kroenke.

“It’s always really positive to spend time together,” he said, as quoted by Football.London.

“We had time to talk about the windows and we’re taking the club after Edu. It’s a joy to spend time with them.

“They have so much experience in the sport. You feel the ambition and how close they live every day with us.”

Arsenal Manager Mikel Arteta during the UEFA Champions League 2024/25 League Phase MD5 match between Sporting Clube de Portugal and Arsenal FC at E...
Photo by David Price/Arsenal FC via Getty Images

That bodes well for January, suggests Maguire.

“We’ve seen Arsenal make January signings in the last few years,” the Price of Football author observed.

“They signed Trossard in January and tried to sign Caicedo in January.

Arsenal’s January signings under Mikel Arteta

YearPlayerFeeFromPosition
2023Leandro Trossard£27mBrightonForward
2023Jakub Kiwior£21mSpeziaDefender
2023Jorginho£12mChelseaMidfielder
2021Martin ØdegaardLoanReal MadridAttacking Midfielder
2021Mat RyanLoanBrightonGoalkeeper
2020Pablo MaríLoanFlamengoDefender
2020Cédric SoaresLoanSouthamptonRight-Back

“They have the ability to sign. Now, it’s about looking at things from a qualitative view rather than quantitively.

“If they are bringing someone in, for example, are they going to be cup-tied?

“There’s been a sea change on the spending front. I think it is because Josh Kroenke is now more involved. He seems like more of a ‘soccer’ man than his dad, who seems to really want to be a very rich rancher.

Stan Kroenke and son Josh Kroenke owners of Arsenal during the UEFA Champions League 2024/25 League Phase MD2 match between Arsenal FC and Paris Sa...
Photo by Catherine Ivill – AMA/Getty Images

“There is a new Arsenal now. You only have to look at the expenditure in recent windows as evidence for that.

“They have shifted the deadwood out of the club in terms of higher earners with low performance. That has given them flexibility and leeway.

Also, with two season in the Premier League title race, they have realised just how addictive it is.

“They had a long period of time without Champions League football. I think the guys in charge forgot just how critical it is with regards to what is happening on the pitch.”

Arsenal’s PSR status: Do Premier League spending rules allow Gunners to spend in January?

Crucially, PSR (Profit and Sustainability Rules) is not an issue for Arsenal.

Arsenal lost £52.1m in the last recorded financial year but their deficit is expected to narrow for 2023-24 thanks to their participation in the Champions League.

With allowable costs factored in, the Gunners likely have well in excess of £100m of PSR capacity going into January.

Profit and Sustainability Rules explained. PSR used to be known as FFP, or financial fair play.

In layman’s terms, that means they could record a £100m-plus loss for 2024-25 and still not fall foul of PSR.

For all intents and purposes, that gives Arteta the freedom to spend whatever the Kroenkes give him in January.

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