Keith Wyness suggests the real reason for Man United smashing club record

Everton’s former chief Keith Wyness has revealed Manchester United’s record-breaking revenue is likely down to the club playing Champions League football last season.

Speaking on the new edition of Football Insider’s Inside Track podcast, the 66-year-old – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – insisted there weren’t any major commercial deals that would have helped boost Man United’s revenue for 2023/24.

The Premier League giants reported on 10 July they are forecasting their revenue for 2023-24 to reach a club-record high of £660million.

Erik ten Hag’s side competed in the Champions League last season after earning a third-place finish in the Premier League in 2022/23.

But Man United were swiftly dumped out of Europe after finishing bottom of their group, while their eighth-place league finish ensured they won’t be playing in European football’s premier competition again next season.

They will, however, be lining up in the Europa League come September following their FA Cup final victory over Manchester City.

Man United revenue boosted by Champions League qualification

Wyness insisted the upturn in revenue is solely down to Man United qualifying for the Champions League rather than any other factors having an impact.

He told Football Insider‘s Inside Track podcast: “I think the return to the Champions League is the main driver behind the increase in commercials for them.

“I don’t think there were any other major commercial deals that were unusual or exceptional or they have broken any new markets in any way.

“I think it was back down to success on the pitch and getting into the Champions League.

“We know that wasn’t ultimately that successful, but that’s where the revenue numbers will have come from for that increase.”

In other news, Man United’s Scott McTominay plan revealed.

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