Stefan Borson: Tottenham want to agree £25m-a-year naming rights deal

Tottenham want to agree a £25million-a-year deal across 20 years for their stadium naming rights after talks have reportedly taken place with DHL. 

That is the view of finance expert Stefan Borson, who exclusively told Football Insider Spurs have been looking for a stadium partner for the past seven years.

TBR Football reported on 6 December Tottenham have spoken to German logistics company DHL about a stadium naming rights deal.

Spurs have been trying to land a lucrative agreement for their ground since it opened in 2019 but so far have been unsuccessful.

Manchester City are believed to have one of the most significant naming rights deals in the Premier League, with their agreement with Etihad Airways reportedly worth around £15million a year.

Tottenham have rejected offers for stadium naming rights deal

Borson revealed Tottenham will have turned down offers for their stadium naming rights that haven’t reached their valuation.

“They have been trying for a very long time,” Borson told Football Insider.

“The process to try and find a naming rights partner has probably been going on for something like six or seven years.

“They will have been looking for a partner way before the stadium was built.

“You would think it’s worth £25million for maybe a 10 or 20-year deal, but they have not been able to find somebody to take it.

“I very much doubt they are in advanced stage conversations with anybody at this stage.

“I’m sure they will have had some offers, but ultimately, it won’t have been enough.

“One company would have valued it at £10-15million and Spurs would have said ‘Look, it’s the first sponsor, we are not going to give it away for anything that we think is less than it’s worth’.”

In other news, Tottenham in advanced talks to agree six-figure striker deal.

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