'Big hitter' - Kieran Maguire issues £200m verdict amid Everton talks with Qatar Airways

Everton can realistically secure a naming rights deal for the Bramley-Moore Dock stadium worth £200million, according to Kieran Maguire.

The football finance expert told TBR (14 October) that the Toffees are still among the heavyweight names in the Premier League and the fact that they’re in the city of Liverpool has significant importance.

Talks have been held with Qatar Airways, per the Daily Mail, while the Toffees have also likely to have discussed a deal with Toyota given their ties with The Friedkin Group. [TBR, 30 September]

“Everton have a lot of positive attractions for a prospective sponsor. There is the stadium coming online and a lot of benefits in terms of first-move advantage there. Having a combined front-of-shirt and naming rights deal could be significant.

“We have seen that at the Emirates, Etihad and Amex Stadiums. All of those have been long-term deals, 10 years-plus. If they are going to do something on this front, it is important that they are proactive. We have seen at Spurs that they prevaricated and have potentially lost money.

“There is also the danger that if a stadium goes with one name for a very long time, trying to get a new name into the public consciousness can be difficult. However, Arsenal were originally Ashburton Grove and City were originally the Commonwealth Stadium.

“But I do think they can benefit from getting the naming rights tied up with the opening of the stadium itself. In terms of value, I think £20million-plus is realistic. That’s likely to be £200million over a 10-year deal.

“Everton are still a big hitter as far as interest in the Premier League is concerned and they will always point out that they are the senior club in the city of Liverpool.

“They have history and heritage and a passionate fanbase. All of those are appealing to sponsors, as is their relative closeness to John Lennon Airport and Manchester Airport.”

Everton must now enter final talks and narrow in on a naming partner

The Toffees’ imminent move to the Bramley-Moore Dock stadium presents a prime opportunity to secure a high-value naming rights deal, potentially worth £200million over a decade.

With the competitive landscape of Premier League sponsorships, Everton risk losing significant revenue if they delay, as seen with other clubs that hesitated like Tottenham.

The club’s historical standing and the passionate fanbase in Liverpool add to their appeal for global brands as well.

Entering final negotiations now not only capitalises on the new stadium’s first-mover advantage but also ensures long-term financial stability, leveraging the club’s prestige and the city’s status to secure a deal that reflects the Merseyside outfit’s stature in English football.

It’s also a significant financial boost for the new owners who already have an enormous task on their hands given the debt they’ll inherit.

The coming months are going to be very interesting for the club both on and off the pitch and it’s certainly an exciting time for the fans.

In other Everton news, a first-team star who lost possession 13 times in the Newcastle draw will be axed by Sean Dyche for the Ipswich Town game.

For more Everton news, follow us on Facebook or join our brand new WhatsApp Channel for instant updates to be sent straight to your phone.

The post 'Big hitter' - Kieran Maguire issues £200m verdict amid Everton talks with Qatar Airways appeared first on Goodison News.