Finance expert moots £40m matchday boost at Everton in next two years

Everton should be aiming to double their current matchday income once they move to their new stadium at Bramley-Moore Dock, according to Kieran Maguire.

Speaking to TheBootRoom (8 July), the football finance expert said that the move from Goodison Park to the club’s new site on Liverpool’s waterfront could be a game-changer financially for the Toffees.

Highlighting that Goodison generated little matchday revenue and even less at other times, Maguire believes the club could boost that figure to roughly £40million per season in the coming years [Liverpool Echo, 15 June].

He said: “As much as the charm of Goodison will be fondly remembered by fans, it was generating less than £1million per match.

“It isn’t really attractive on non-matchdays from a commercial point of view, unfortunately.

“(The club) should be looking at doubling the matchday income, and potentially heading to £40million in terms of matchday income over the next two years.”

Everton Stadium opens new financial doors for the Toffees

An emotional 12 months are in store as the blue half of Merseyside says goodbye to its long-time home of Goodison Park, after spending 133 years at the iconic venue [Instagram, 4 June].

While the first few months at their new stadium on the waterfront will represent a transitional period for many a Toffees fan, its upward potential could allow the club to hit new heights.

The Bramley-Moore Dock venue’s location, size and modernised facilities will allow it to rival Anfield as potentially the definitive entertainment venue in the city for all sporting and non-football events [Insider Media, 3 July].

Other sporting, music and other events will only drive revenue streams higher, helping to assuage the Profit and Sustainability issues that have blighted the club in recent years.

Seasons from hell like 2023/24 – which entailed two separate points deductions – could soon be a thing of the past, especially if the club’s new ownership can maximise their new home’s potential to generate the kind of income Goodison Park never could.

In other Everton news, the club are interested in an “explosive” Watford star who could be available on the cheap.

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