'Looks very good' - Finance Expert issues £40m windfall claim amid Everton club-record deal

Everton making £40million off their Castore deal like Newcastle are claiming is not unrealistic, according to Kieran Maguire.

Speaking to The Boot Room on 18 July, the finance expert stated that the Toffees are a big club and have the benefits of a new stadium as well.

This comes after The Telegraph reported on 14 July that the club have been boosted with a club-record kit deal which has injected cash of over £20million.

Maguire said: “It looks very good in isolation.

“Brighton got a £100million deal from Amex over 10 years in 2019, which included naming rights and front-of-shirt. Using that as a benchmark, I think it’s understandable.

“Everton are a big club. They have the benefits of the new stadium. Evertonians will be willing to buy the merchandise as they always have been. This is a statement of intent.

“Whether this number is being put around by Moshiri to try and show that the fairly disastrous reign he has had still has some positives, I don’t know.

“It is more than we perhaps anticipated intuitively, £20million. But Newcastle are saying £30-40million. Everton aren’t that far away in terms of their size and stature, so I don’t think it’s unrealistic.”

Everton have to continue being canny at getting money through the door

The recent deal with Castore is a significant financial boost for the Toffees, especially considering the club’s ongoing financial challenges.

This deal not only provides a much-needed injection of cash but also positions Everton in a strong negotiating position with potential buyers.

The deal’s value, at least double that of the previous agreement with Hummel, reflecting stature and the commercial opportunities associated with the new stadium.

Moreover, this deal demonstrates Merseyside club’s ability to secure lucrative partnerships despite recent struggles, which could be a positive sign for the club’s future financial stability.

However, they must continue to be shrewd in securing additional revenue streams to improve their financial health and competitiveness in the Premier League.

Hopefully, the right owners come through the door and take the club into a new era when they move into the new stadium.

In other Everton news, a player Pep Guardiola called “exceptional” last season is now the leading transfer target for the Toffees.

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