View: Tottenham set for lucrative payday as Levy strikes planning-permission agreement

Tottenham have agreed planning permission to host 30 non-football events per calendar year with Haringey London Borough Council in a huge boost for chairman Daniel Levy.

Writing on their official website (2 August), Spurs announced permission has been granted, subject to an S106 agreement, for up to 30 concerts, rugby, boxing and NFL events to be hosted at Tottenham Hotspur Stadium.

Levy has pulled off another masterstroke, with non-football events becoming a key part of the club’s financial model, and this agreement ensures a constant revenue stream for the club away from their main source of income.

Tottenham to grow revenue via non-football events

Levy cuts an unpopular figure amongst Tottenham supporters, but nobody can doubt the benefits of his latest decision.

The attraction of the 62,000-seater stadium has grown exponentially since its opening in 2019 and has been named a host venue for the 2028 European Championships.

Acting as a host to non-football events, with some events broadcast live around the globe, the sentimental decision to leave White Hart Lane has allowed Spurs to reap the financial benefits.

Tottenham earn close to £6million per home match, equating to £114m of matchday revenue throughout the season (The Athletic, 1 April), and factoring in the £5m earned after costs for the Beyoncé concert in 2023, the club stand to earn close to the matchday revenue through their non-football events.

The events not only benefit the club but also the community. As per the club website, a study by EY found that Spurs contribute £900m of gross output to London’s economy and generate an additional £478m in gross value added (GVA) in London.

The report also highlighted that Spurs – or more specifically their stadium – contributed £344m GVA (£296m in Haringey specifically) to the tri-Borough area of Haringey, Enfield and Waltham Forest.

That is a rise on the £120m GVA per annum in 2015 at White Hart Lane – a huge £224m increase thanks to this business decision.

Daniel Levy an enigma at Tottenham

Levy has however damaged his relationship with the Tottenham fans through his ways of generating additional revenue for the club.

It was announced on the club’s official website (6 March), that season ticket prices would increase by six per cent, the decision led to fans protesting the club with #StopExploitingLoyalty trending on X, and the Tottenham Supports Trust released a statement condemning the move (THST Official, 20 June).

To make matters worse, less than a week later, the club announced the elite men’s and women’s new home jersey would cost £125, and the ‘stadium’ versions of the tops would cost £85 (Football London, 20 June).

The latest agreement is a step in the right direction for increasing revenue not at the expense of the fans, and there will be hope that the millions of pounds Tottenham stand to gain can be invested into the side and go towards repairing the relationship with the supporters.

In other Tottenham news, Alan Hutton has suggested Scott McTominay would fit in “seamlessly” at Spurs.

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