Why is the Nike logo upside down on some Premier League third kits?

Eagle-eyed Premier League fans have noticed a significant change to some of this season’s 2024-25 third kits, which have been manufactured by Nike.

Teams such as Liverpool, Chelsea and Tottenham have a vertical Nike swoosh instead of the traditional horizontal logo which normally appears on their shirts.

Liverpool wore their third kit for the 3-0 victory over Manchester United at Old Trafford on Sunday, which is the first time some fans have seen the new design.

Supporters want to know why the Nike logo is upside down – and if the dramatic change will stay going forward – so Metro.co.uk has explained it all for you here…

The reason why Nike logos are different on Premier League third kits this season

The reason why the Nike logo is different on some Premier League third kits this season is because of the major manufacturer’s ‘Together We Rise’ campaign.

Nike have changed their logo on third kits to celebrate women’s football and have explained the decision in a social media statement.

‘Unveiling The 2024/25 Club third kit collection, Together We Rise, built to celebrate the women’s game from grassroots to greatness,’ Nike posted on Instagram.

Nike added that the new, vertical swoosh is ‘to show the upwards rise, togetherness and acceleration of women’s football’.

Liverpool issued their own statement when their 2024-25 Nike third kit was released.

‘Released as part of the Nike ‘Together We Rise’ collection across the brand’s club football estate, the third kit celebrates the women’s game and its acceleration in world sport,’ the Reds posted.

‘It is uniquely represented through a distinct vertical double swoosh, which is across the jersey, shorts and matching socks.’

Liverpool defender Andy Robertson added: ‘I really like it. I like the colour and the detail on the shirt, especially with the Swoosh going up, which is a bit different.

‘It’s signifying the rise of the women’s game and we’re a big part of it to try to help that.’

Chelsea, meanwhile, said in a statement: ‘A vertical, double swoosh nods to the acceleration of the women’s game. 

‘Two logos. Two teams. One goal. Worn by both the men’s and women’s squads, it points upward to celebrate the rise of women’s football.’