Automobile giant valued at £192.9bn likely to have held talks with Everton over deal - report

Toyota will likely have held talks with Everton over the naming rights for the Bramley Moore Dock stadium, according to TBR.

The news outlet reported on 30 September that the Asian automobile giant has a long history in the naming rights business.

This comes after the Athletic reported on 23 September that they would be amazed if Toyota isn’t added to the list of the club’s sponsors once the Friedkin Group completes the takeover.

Toyota naming rights deal could give a huge financial boost to Everton

According to the reliable Companies Market Cap, the Japanese automobile giant is said to be valued at a colossal £192.94billion.

A naming rights deal with Toyota could significantly bolster the club’s finances due to the sheer scale of its market capitalisation and brand recognition.

The Japanese company represents not just financial muscle but also global brand prestige.

This deal would inject substantial funds directly into Everton, potentially alleviating some of the financial pressures associated with the new stadium’s construction at Bramley Moore Dock and ongoing club operations.

Furthermore, associating with a brand like Toyota could enhance Everton’s commercial appeal, attracting further sponsorship and partnerships due to the increased visibility and credibility.

This financial infusion could be critical for the Toffees, freeing up funds needed to spend to take them to the next level.

In other Everton news, the fans are now left “shocked” after a concerning situation at the club.

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