Finance expert tears into Everton partner Stake as sponsorship spotted away from Goodison

Football finance expert Martin Calladine has torn into Everton partner Stake after they were spotted sponsoring Dambe.

The online casino’s logo features on the front of the Toffees’ home and away shirts and has done so since the two parties agreed on a club-record deal in the summer of 2022.

As well as appearing on the Blues kit this season, football finance expert Calladine has spotted the casino’s logo on the shirt of a Dambe referee in a recent documentary exploring the controversial form of boxing in Nigeria.

Writing via X on Wednesday (6 November) Calladine said: “Was watching a recent Michael Palin show and was intrigued to see Everton sponsor Stake, the insanely predatory crypto casino, sponsoring Dambe, a popular but brutal form of boxing in Nigeria.

“Some of the competitors look very young, At the beginning of the segment, Palin calls them, ‘men and boys’.

“Later he says, ‘It’s hard not to notice how young some of these boys are’. Good to see the football world would never associate itself with any irresponsible gambling.”

Goodison News has approached Stake.com for a comment

When does the deal between Everton and Stake end at Goodison Park?

Partnerships with gambling firms are already an incredibly controversial topic in football, but Calladine’s recent reveal will have done very little to suggest that clubs should be sponsored by casinos like Stake.

Ultimately, it is not a good look for either Stake or the Toffees to have the company’s logo plastered over the shirt of a referee in what is an incredibly controversial and “brutal” sport that young boys are competing in.

Everton as a football club is so deeply embedded in its community and it is wrong that an image that appears on the front of their shirt and has done for the last few years can be associated with something so far removed from what the club stands for.

Hopefully, with new rules set to be introduced that will prevent gambling sponsors on the front of footballing shirts in the Premier League [Sky Sports, 13 April 2023], fans won’t have to watch the likes of Jarrad Branthwaite and Jordan Pickford play with Stake slapped across their chest for too much longer.

In other Everton news, one player the Toffees are interested in is set to exit during the January transfer window

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