Everton plot could backfire as £900m deal under threat

What are they thinking?! ????

Jun 6, 2024 - 19:00
 0
Everton plot could backfire as £900m deal under threat

Everton have become embroiled in a behind-the-scenes plot that could backfire catastrophically.

It has already been a turbulent year for the Toffees, who have suffered from two separate points deductions and protracted takeover saga.

Negotiations with Miami-based firm 777 Partners have now collapsed and Farhad Moshiri will look to more credible alternatives.

A general view outside the stadium prior to the Women's FA Cup Quarter Final match between Everton FC and Chelsea FC at Goodison Park on September ...
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MSP Sports Capital and Crystal Palace’s John Textor are both in the mix – and the process with either party would surely be far less turbulent than the year-long 777 debacle.

But anyone who thought that might mean Moshiri and his executive staff might want to see out their remaining time at Goodison Park quietly is sorely mistaken.

They have now got involved in what could prove to be a defining moment in Premier League history.

Joining Man City plot could come back to haunt Everton as £900m EFL deal in jeopardy

Industry publication The Lawyer are reporting that Everton are ready to back Man City in their fight against the Premier League.

The dispute, which centres around the legality of the division’s rules on associated party transactions, has sent shockwaves through the Premier League and beyond.

One corner of football where a potential impact could be felt acutely is the EFL.

Per a report in The Times, the legal action taken by City means that a £900m funding deal for the Football League is now under threat.

That figure comes from the mooted £150m-a-year ‘New Deal for Football’, for which talks collapsed earlier this year.

That happened, it is claimed, as a direct consequence of City launching the seismic attack on the Premier League, who cannot commit to the sum when grappling with a potentially existential threat.

Everton only narrowly survived relegation from the Premier League in 2022-23 and flirted with it again in 2023-24, albeit with two points deductions.

With that in mind, it seems an extraordinarily high-tariff move to indirectly jeopardise EFL funding when there is a not insignificant chance that they could find themselves in the Championship at some point.

Why are Everton siding with Man City?

It is claimed that Everton, Chelsea and Newcastle United are set to side with City in the case.

As all other 19 Premier League clubs have been invited to make witness statements at the arbitration hearing, which is set to take place between the 10th and 21st, all three could have a material impact.

On face value, Everton are a bit of an outlier among the clubs backing City.

They are not owned by a nation state or an ultra-rich private equity fund and, in the present paradigm, are not in the same financial peer group as Chelsea and Newcastle.

They have, however, previously used what appear to be sponsorship deals at the very top end of market value in order to navigate the Premier League’s Profit and Sustainability Rules.

Their commercial arrangements with Alisher Usmanov, who was forced to cancel his deals because of sanctions targeting individuals with links to the Russian state, were worth several million per season.

The oligarch had close ties to Moshiri and signed a head of terms agreement over a naming rights agreement for the Bramley Moore Dock stadium that would have been worth £300m over 20 years.

A detailed view of the Premier League logo during the U18 Premier League Final between Chelsea FC U18 and Manchester United FC U18 at Stamford Brid...
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Those agreements pre-date the Premier League’s introduction of the fair market value assessment and rules on associated party deals, so there is no telling whether they would have been blocked.

It is also not certain whether Usmanov would have been deemed an ‘associated party’ as he never invested directly in the club.

However, the rules do state that the individual or group does not have to have direct corporate control over a club, merely influence.

It could be that Everton want to go down the associated-party route again in future and have spied an opportunity to uproot the system and do exactly that

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