Exclusive: Everton to land £95m annual windfall after smashing club record

Everton are set to generate as much as £95million in commercial and sponsorship revenue next season, sources have told Football Insider.

The Merseyside club announced a new kit manufacturer deal with Castore last week understood to be worth £20million per season.

The valuation of the agreement marks a new club record and is worth three times their previous deal with Hummel.

Everton’s Castore deal is set to provide a significant uplift to the club’s commercial and sponsorship revenue which alarmingly declined in 2022-23.

In the club’s recent 22-23 accounts, Everton revealed that their commercial revenue fell from £50million to £39million and their sponsorship decreased from £35million down to £19million.

Everton set for £95m uplift after club-record deal

In total, Everton generated £78million from all commercial and sponsorship streams in 2022-23.

However, sources have told Football Insider that they are now on track to generate as much as £95million annually due to their focus on off-pitch deals.

The payment from Castore is set to come into effect for the 2024-25 accounting period, providing a boost to Everton’s PSR calculations beyond June 30th.

The Toffees are at risk of a third consecutive PSR breach and face having to sell players this summer.

As revealed by Football Insider, Man United are planning to submit a new offer for Jarrad Branthwaite this week.

In other news, Everton fans say star man will be sold in days after Tim Iroegbunam deal agreed

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