Friedkins to raise millions as 'NFL-Style' plans for new stadium shared - report

Everton are planning to transform the Bramley-Moore Dock Stadium into an “NFL-style” venue to maximise commercial revenue, according to The Telegraph.

The English newspaper reported via its website [28 December] that The Friedkin Group are eager to sell as much advertising space around the £500million venue as possible and has studied the approach of other Premier League sides.

Everton were handed the keys to Bramley-Moore Dock by construction company Laing O’Rourke on 10 December [Liverpool Echo], with one of TFG’s primary objectives to secure a lucrative naming rights deal for the stadium.

TFG to turn Everton Bramley-Moore Dock Stadium into NFL venue

Dan Friedkin is no stranger to securing consistent streams of commercial revenue.

AS Roma, another club in the TFG football portfolio, recorded £92.6m earnings from commercial revenue in 2024, a £30.5m increase from the previous year [The Swiss Ramble, 13 December].

Furthermore, football finance expert Kieran Maguire believes the Toffees could be in line to receive £200m from a naming rights deal at Bramley-Moore Dock.

Tottenham owner Daniel Levy has paved the way for Premier League outfits to earn steady cash flow from hosting non-football events such as the NFL in North London, and now TFG is looking to adapt the approach.

In NFL stadiums, branded logos are displayed across TV screens in every corner of the venue and even on screens hanging above the pitch – while this would be against the traditional design of a football stadium, it could be the key to maximising revenue in 2025 and beyond.

TFG are expected to bring “considerable investment” to Everton in the coming years [Sunday Mirror], with the £850m invested into Roma used at the benchmark for the potential cash influx.

Naturally, the American consortium will work towards using said investment to bring long-term financial stability to the Toffees, which should translate to further success on the pitch.

Bramley-Moore Dock and the potential earning potential will be the key to revitalising Everton.

In other Everton news, Gary Lineker must look at his BBC colleagues after comments made on a Blues ace.

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