Tottenham could strike multiple US deals that add £200m to takeover price

Tottenham have the chance to strike multiple new commercial deals, with benefits for Daniel Levy and ENIC as they look to sell a stake in the club.

Levy, Spurs chairman and co-owner with around a 25 per cent shareholding in the club, revealed in April that he was courting investment.

He has engaged the Rothschild bank to find potential investors.

It has now emerged that, amid news that Spurs value themselves at £3.75bn, it is likely to be a minority stake sale in the region of 10-15 per cent.

Speaking exclusively to TBR, Liverpool University football finance lecturer Kieran Maguire claims he can’t imagine Levy loosening his grip on Spurs after any equity sale.

Amanda Staveley, head honcho at PCP Capital Partners and former director at Newcastle United, has raised £500m and is pondering an investment in Spurs.

Two groups, Liberty Media and MSP Sports Capital, have also been linked in the past.

Both of those institutions hail from the United States, where the bulk of interest in Spurs is expected to materialise.

Spurs have chosen to tour East Asia rather than the US like many other clubs this summer, but they are expected to return to the other side of the Atlantic for pre-season next summer.

And now, the latest analysis shows that Spurs could exploit the American commercial market and, in so doing, supercharge the enterprise value of their club.

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Spurs the fastest growing club in the US

One might presume that the likes of Man United and Liverpool, with their global appeal and histories, would have a stranglehold on the US market.

However, a report from The Times suggests that is not the case in 2024.

According to the analysis, Spurs account for 15 per cent of US fans, which is higher than any other Premier League club.

This gives the club unique leverage to strike commercial partnerships in the US and further reinforced their £228m commercial income.

A report from CLV Group has found that around £28m is available to Spurs through digital partnerships to help boost fan engagement in the US.

Applying the revenue multiplier that Spurs have used in their £3.75bn valuation, that would add nearly £200m to their enterprise value.

TBR Analysis: How can Spurs unlock US commercial goldmine?

Continuously visiting the US on pre-season tours is a good place to start, although Spurs are targeting East Asia at present.

Spurs can nurture their fanbase in the States with regular visits and form vital contacts needed to further establish themselves as a commercial powerhouse in the nation.

The Premier League Summer Series, which could be a way of placating clubs who want to play competitive Premier League games in the US, can also broaden their appeal.