Friedkin looks to buy more docklands amid plans to maximise Everton revenue - report

The Friedkin Group are likely to try to buy more land close to Bramley-Moore Dock to increase the revenue once Everton move into their new stadium, The Athletic reports.

According to Matt Slater via the outlet’s website on 25 October the Americans would essentially not have bought the club if they weren’t about to move into the new waterside stadium.

But in order to maximise the benefits of leaving Goodison Park the prospective new owners need to turn the area into something that makes money on days when Everton aren’t playing home games.

The Friedkin Group are therefore looking to “increase the club’s footprint” at the docks and are “most likely” to try to buy land around Nelson Dock to the immediate south of Bramley-Moore Dock, in order to put in entertainment and leisure facilities.

Everton to leave Goodison Park in the summer

It looks to be another positive sign for the overall health of the takeover that serious plans to expand around the club’s new home appear to be developing.

Slater had previously indicated on 26 September that such a possibility had factored into Dan Friedkin’s thinking when he decided to buy the Toffees.

But if specific ideas are now starting to emerge it should bode well for the American to replace Farhad Moshiri in the near future.

It also looks to be a positive sign for generating the area around the new stadium, and specifically to boost the revenue capabilities of a club which has been bruised by profit and sustainabilities like no other in the Premier League.

The Roma chief’s riches already look to have ended worries that have dogged Everton in the past few years or actually running out of money, with the American already committing to fund the finishing of the stadium build and cash towards running costs before his takeover is confirmed [Liverpool Echo, 1 October].

But spending rules in the Premier League being what they are it will require a much more wholesale reform of operations on Merseyside for the Toffees to feel the full benefit.

A new stadium naming rights deal has been tipped as a vital step forward in that regard by finance expert Kieran Maguire (1 October), who has since predicted on 22 October the Friedkins will be hoping for a “big reveal” in time for when the team moves in ahead of next season.

But facilities around the dockside project giving Evertonians more opportunities to engage outside of match days, while boosting the club’s PSR balance.

The new owners will still need to strike a balance between maximising revenue and simply rinsing supporters for the sake of commercial benefits, but at this stage plans look positive.

In other Everton news, a Premier League club is “very interested” in completing a bargain signing from the Toffees.

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