'I Suspect...' - Stefan Borson predicts real reason Man United have agreed £300m+ deal
Manchester United have likely agreed such a long front-of-shirt deal due to concerns around the future of sponsorships. That is the view of former Man... The post 'I Suspect...' - Stefan Borson predicts real reason Man United have agreed £300m+ deal appeared first on Football Insider.
Manchester United have likely agreed such a long front-of-shirt deal due to concerns around the future of sponsorships.
That is the view of former Man City financial adviser Stefan Borson, who exclusively told Football Insider the Premier League giants could have held back on signing a long-term deal as they look to re-establish themselves at the top of European football.
United agreed a three-year deal with Snapdragon, a subsidiary of Qualcomm, to be their front-of-shirt sponsor for the next three years in September 2023.
But The Athletic reported on 15 August the US technology firm has now triggered a two-year extension option, meaning it will be the club’s primary sponsor until 2029.
That will bring Snapdragon’s total investment up to around £318million across the next five years.
Man United are concerned about future sponsorship deals
But Borson suggested United likely agreed the deal after having doubts over whether they could land such a lucrative deal in the future.
“There are positives and negatives to that deal,” Borson told Football Insider.
“You have got the positive of having signed one of the largest sponsorship deals in Premier League history.
“You have got cash flow coming through the door and I suspect Snapdragon are good for the money, so that’s a positive.
“But clearly if United felt super confident about the future of sponsorship and the future of front-of-shirt sponsorships, you may say ‘Why do we need to agree such a long-term deal? Maybe it would be better if we held back, established the club at the forefront of European football and went again for a new sponsor’.”
In other news, Man United working hard to agree winger deal.
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The post 'I Suspect...' - Stefan Borson predicts real reason Man United have agreed £300m+ deal appeared first on Football Insider.
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