Exclusive: Leeds to land £10m windfall after off-field deal agreed

Leeds United are still likely to earn around £10million a year from their new deal with Adidas despite failing to earn promotion back to the Premier League, sources have told Football Insider.

The West Yorkshire giants agreed an initial five-year deal with the German manufacturer ahead of their first season back in the top flight in 2020.

In what was a record-breaking deal for the club, they are understood to have earned around £10million per season.

Leeds confirmed on Wednesday (30 October) they have now agreed an extension to their partnership with Adidas.

Daniel Farke’s side are competing in the Championship again this season after failing to secure an immediate return to the Premier League following their relegation in 2023.

But sources have told Football Insider the new Adidas deal is likely to include the same terms as their previous agreement, with the £10million figure potentially being part of a projection rather than a guaranteed fee.

That means their overall earnings from the deal would be dependent on merchandise sales at Elland Road, with Newcastle United agreeing similar terms as part of their contract with Adidas.

Leeds United recorded record-breaking shirt sales this season

Leeds revealed the extension comes after a record-breaking launch for their away kit this season, having sold 15,000 shirts on the first day alone.

That figure marked more shirt sales than any other strip in the club’s history across the opening 24 hours.

A UEFA report revealed Leeds’ kit revenue for 2022-23 – their last season in the Premier League – ranked the club 16th highest in Europe after making £28.6million from kit and merchandise sales.

Sources have told Football Insider Adidas has likely agreed to the extension terms with the expectation the Yorkshire club will gain promotion back to the Premier League within the next five years.

Leeds’ deal is, however, worth significantly less than the agreement Adidas has in place with some top-flight clubs, with Manchester United’s deal worth £90million a year, Arsenal raking in £75million and Newcastle banking £30million.

But Football Insider revealed on 25 October Liverpool could earn more than Man United from their new deal with the German company depending on their on-field success over the coming years.

In other news, ‘Leeds don’t care’ about £35m+ owed for Raphinha deal – Expert.

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